Box to Nature

PSI is a proud partner of the Paper and Packaging Board’s Box to Nature Program. The program centers around a graphic which puts an instructional message front and center to showcase the important reminder to recycle in three easy steps: empty, flatten and recycle. We have joined this industry-wide recycling effort to encourage our customers to place the graphic on their boxes helping to educate consumers and get more fiber back. Contact us to learn how to get the mark on your boxes.

What is the goal of the program?

Box to Nature aims to increase the residential recapture of fiber by reminding consumers to recycle and to do so properly. Box to Nature’s graphic informs, reminds and thanks the consumer for doing their part by creating positive associations with sustainable paper packaging. Our research tells us that consumers feel good about purchasing from socially conscious companies who engage in this kind of messaging on their boxes.


How does the QR code work?

The mark includes a QR code that consumers can scan on their mobile devices that leads to an educational consumer experience and P+PB’s microsite, Box2Nature.org. Here they can learn more about recycling paper and paper packaging and engage with content on consistent recycling habits.

 

What are the placement considerations for the graphic on an ecommerce box?

The ideal graphic placement includes the inside minor flap at the top of the box or the side of the box for plain boxes with no additional branding. For branded boxes with no other available space, the bottom of the box may be used but should not be encouraged or offered as the first option for the customer. More prominent placement is the key to success as it will garner better engagement from consumers.

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