Jessi Knipe-Semler, Author at PSI

PSI

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How to Use Packaging to Create an Unforgettable Customer Experience

Packaging does much more than just protect products during shipping. It also can make a lasting impression that turns a first-time buyer into a loyal, repeat customer. So how can retailers use packaging to make this impression? By giving customers a memorable experience. For online...
Brands & Marketing, Package DesignLeave a Comment on How to Use Packaging to Create an Unforgettable Customer Experience
Jessi Knipe-Semler

3 Reasons Why Your Label Isn’t Selling More Beer

Over the last decade, the craft beer industry has exploded, with new macro- and micro-breweries popping up all over the country. It’s great news for lovers of good beer, certainly, but with so much competition, how can breweries make their beers stand out on the shelves? We’ll let you in...
Brands & Marketing, Package DesignLeave a Comment on 3 Reasons Why Your Label Isn’t Selling More Beer
Jessi Knipe-Semler

Damages Are Just a Part of Business, Right?

We often write about the aesthetics of packaging here on the PSI blog. After all, one of the key goals of product packaging is making a good first impression with consumers. But designing the prettiest packaging in the world won’t do your business any good if it fails to protect your product from damage...
Brands & Marketing, Engineering & Design, Innovation, Package DesignLeave a Comment on Damages Are Just a Part of Business, Right?
Jessi Knipe-Semler