Studies show that package design drives purchase more than TV ads, online reviews and recommendations from peers. So, in the spirit of selling, let’s take a look at the trends that are going to dominate 2016.
Visual Reliability: The New Trust Factor
What started out to be a separation from the mainstream design styles of 2014 quickly gained traction, and became a primary style all in itself. In true hipster fashion, the style was born out of rejection for corporate branding and modern styles that were dominating product displays and store shelving.
The trend is characterized by raw, freeform illustrations and handwritten typography. This authentic style is being used to establish a human connection by replicating the aesthetics of a quality, hand made product vs. a mass-produced, overly engineered commodity, ultimately reconnecting their brand and consumer.
“When we think about the shifts in how people shop, we can see how this trend would make such an impact in consumer trends. With online retailers like Etsy selling quality, handmade goods paired with the opening of vintage-chic boutique shops in small communities, people are preferring to buy things that don’t look mass produced (even if it is).”
Old Fashioned Flare: A Juxtaposition of Modern and Vintage Design
In the same way that designers are moving away from corporate branding towards more authentic styles, they are also being influenced by time-honored design values. Replicating the styles of simpler times, when goods were made by hand and detail oriented, artists are leveraging their heritage to reestablish loyalty with customers.
Whether drawing inspiration from the prohibition era, vintage tattoos or bold ‘90s electric neon palettes, packaging with vintage flare is growing.
“In the mind of the consumer, vintage design elements are novel and equate to greater value. This idealization of the past is influencing a contemporary take on classic typography and mid-century layouts, giving us a perfectly balanced juxtaposition of vintage aesthetics and modern sensibility.”
Distinct Minimalism: As Simple As Possible
Minimalistic design is a hard one to master. Successful executions typically consist of very basic materials, smooth illustrations and immaculate typography. Most importantly, creativity must take lead throughout the entire design process to ensure the packaging still makes a bold impact where the brand is exercising it’s voice.
Following the basic principles of minimalism (to “omit needless things”), this style is often defined by self-explanatory messages that are blunt and entertaining. By streamlining communication and leaving plenty of breathing room for the eyes to rest, the product truly jumps off the shelf, drawing consumers in by ultimately contrasting the distracting bombardment of visuals around them.
“In conjunction with producing products that are reliable, consumers want a ‘what you see is what you get’ approach to their products. Honest, simple and direct information allowing them to make a decision based off of the products ingredients, manufacturing process and ethics.”
Basics in Luxury: The Art of Understatement
Similar to the luxury and simplistic styling used in Tiffany & Co.’s timeless blue boxes, small boutiques and start-ups are using the “less is more” philosophy to stand out in a big way.
In recent years, the luxury packaging industry has been bombarded with flashy, over-the-top, ostentatious branding. Small businesses are making big waves in their physical and digital communities by harnessing the power of subtle design, which can often be categorized as understated or eccentric.
“Using tangible textures, clean fonts and subtle design cues, luxury packaging is moving away from flashy, dramatic branding towards a simplistic, crafted feel. Minimalistic in nature, this bold statement contradicts traditional excess.”
Let Us Help You Put the Trends of 2016 to Work
Whether you want your package branding to establish better trust values with your customers or go back to the basics of bare-bones, our dedicated designers and engineers work hand in hand with you to understand your customers, your brand and your business.