PSI Team Receives American Package Design Award

We would like to congratulate two of our amazing designers, Tom Hutchins and Jessi Knipe-Semler, for winning the Graphic Design USA 2016 American Packaging Design Award for their work on the Lucky Launcher II.

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Graphic Design USA showcases 200 elite design firms, departments and production companies from around the world annually, celebrating not only the look of a package, but its ability to forge an emotional connection with a buyer in a world that is full of information overload, media clutter and economic disconnection.

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The Lucky Launcher II is one of Specialty Products’ versatile training tools designed to teach retrievers the skills needed for consistent performance when duck hunting. With Specialty Products being a worldwide leader in their very niche industry, Tom and Jessi took on the task of creating a unique design tailored to their brand and consumer market.

“Tom and I really wanted to tow the line between the professional, trusted products that Specialty Products produces and play on the excitement of a new “toy” being purchased. Custom graphics were drafted around the Americana feel of the company’s target market, while also giving them a modern twist – utilizing icons and clean graphics” says Jessi Knipe, Graphic Design Manager of PSI.

The simplicity in kraft brown corrugated pairs naturally with a limited color palette and proud placement of a custom “Made in America” symbol, giving credence to the branded mix of vintage and modern elements while keeping tradition with their trusted customer base.

Interested in creating a unique design that embodies your brand and protects your product? Our talented in-house design team is here to help every step of the way!

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