Damages Are Just a Part of Business, Right?

We often write about the aesthetics of packaging here on the PSI blog. After all, one of the key goals of product packaging is making a good first impression with consumers. But designing the prettiest packaging in the world won’t do your business any good if it fails to protect your product from damage...

3 Common Packaging Mistakes Businesses Make

You can’t deny the impact of first impressions, especially when it comes to product packaging. Case in point: I recently purchased some tea from a well-known company that has a national reputation for its high-end teas. After carefully selecting which teas I wanted from the many options on their website,...

Surprise & Delight: Making The Package Memorable

For online retailers such as ModCloth, establishing a connection with the customer can be a challenge. Since the clothing provider exists solely on the internet, with no storefronts to interact with customers, opportunities to make an initial and lasting impression are limited.

The...