How to Use Packaging to Create an Unforgettable Customer Experience

Packaging does much more than just protect products during shipping. It also can make a lasting impression that turns a first-time buyer into a loyal, repeat customer. So how can retailers use packaging to make this impression? By giving customers a memorable experience. For online...

3 Reasons Why Your Label Isn’t Selling More Beer

Over the last decade, the craft beer industry has exploded, with new macro- and micro-breweries popping up all over the country. It’s great news for lovers of good beer, certainly, but with so much competition, how can breweries make their beers stand out on the shelves? We’ll let you in...

Damages Are Just a Part of Business, Right?

We often write about the aesthetics of packaging here on the PSI blog. After all, one of the key goals of product packaging is making a good first impression with consumers. But designing the prettiest packaging in the world won’t do your business any good if it fails to protect your product from damage...

3 Common Packaging Mistakes Businesses Make

You can’t deny the impact of first impressions, especially when it comes to product packaging. Case in point: I recently purchased some tea from a well-known company that has a national reputation for its high-end teas. After carefully selecting which teas I wanted from the many options on their website,...